How we took back an electronics brand's listings from hijackers and counterfeits
Sellers were attaching to the brand's listings with counterfeit products and changing its product pages. Customers were receiving fakes and blaming the brand.
The starting point
Popular products attract bad actors. Third-party sellers had joined the brand's listings offering counterfeit stock at lower prices, winning the Buy Box and leaving one-star reviews behind them.
Some had also edited listing content, so the brand no longer controlled its own titles and images.
What we did
- 01
Secured the brand on Amazon
We set up Brand Registry so the brand had authority over its listings and access to Amazon's protection tools.
- 02
Restored the listings
Titles, images and content were corrected and locked to the brand's approved versions.
- 03
Enforced against bad actors
We documented and reported hijackers and counterfeit offers, and followed every case through to resolution.
- 04
Kept watching
Listings were monitored so new offers and content changes were caught and dealt with quickly.
The result
The hijackers and counterfeit offers were removed, and the brand regained control of its listings and its customers' experience.
What made the difference Brand protection is not a one-off clean-up. It works because someone is watching every day.
The client is kept anonymous. Results from an individual client engagement. Your results will depend on your brand, category and market.